Channel 4 asked us to develop the audio branding for their weekend television offering, T4. Little did we know at the time that it was to become the wake up call for hungover students across the land. After a lot (and we mean a lot) of experimentation with spoons, forks and other kitchen implements, trying out different styles of music and instruments, we finally came up with this little gem, an upbeat, jagged, call to action with hard hit drums and pumping guitars. The creative ran for years and was later updated across different styles, but always incorporating our original musical motif.